The Whiskey Lab — Privacy Policy

Last Updated: August 18, 2025

This Privacy Policy explains how The Whiskey Lab, LLC (“The Whiskey Lab,” “we,” “us,” “our”) collects, uses, discloses, and protects personal information in connection with www.thewhiskeylab.com (the “Site”) and related communications (the “Services”). We operate the Site as a marketing and information portal for independently bottled Scotch whisky. We do not sell alcohol directly; purchases are made from licensed third-party retailers (“Retailers”), who are the sellers of record and have their own privacy practices.

By using the Site, you agree to this Policy. If you do not agree, please do not use the Services.

1. Scope and Changes

This Policy applies to personal information we collect through the Site and our direct communications (email, forms). We may update this Policy; when we do, we’ll revise the date above and, where required, provide additional notice.

2. How We Collect Information

Information you provide

• Contact details (name, email, phone), shipping/billing info you choose to share with us, message content, event RSVPs or tasting sign-ups, preferences.

Automatic data (cookies/pixels)

• IP address, device and browser type, pages viewed, time stamps, referring/exit pages, approximate location, interactions with emails and on-site elements.

From third parties

• Service providers (e.g., web hosting, analytics, email service, anti-fraud).

• Retail partners and checkout providers (limited order status/fulfillment data as needed to coordinate updates).

• Social or ad partners where you interact with our content or ads.

3. How We Use Information

• Provide, secure, and improve the Site and Services.

• Communicate about tastings, events, product updates, and support.

• Coordinate with Retailers and service providers to facilitate purchases you initiate via embedded checkout or links.

• Personalize content and measure performance (analytics).

• Detect, investigate, and prevent fraud, security incidents, and misuse.

• Comply with law and enforce our terms.

4. How We Disclose Information

We may disclose personal information to:

• Service providers that operate or support the Site (hosting, analytics, email, security, customer support, marketing).

• Licensed Retailers (only as needed to facilitate your order/fulfillment when you purchase from them).

• Legal/Compliance recipients (government, regulators, courts) when required by law or to protect rights, safety, and security.

• Business transfers in connection with a merger, acquisition, or similar event.

We do not sell personal information for money. We may “share” personal information for cross-context behavioral advertising or engage in targeted advertising as those terms are defined under certain U.S. state privacy laws. See Your Privacy Rights below for opt-out options.

5. Cookies, Analytics, and Advertising

We use cookies and similar technologies for:

• Essential functions (site operation, security).

• Performance/analytics (understand traffic and improve the Site).

• Advertising/measurement (where used, to understand campaign effectiveness).

You can control cookies through your browser settings. Some partners offer their own opt-out tools. If your browser sends a Global Privacy Control (GPC) signal, we will treat it as a valid opt-out of sale/share/targeted advertising for that browser where required by law.

6. Data Retention

We retain personal information only as long as necessary for the purposes described above, including compliance, accounting, and security. When no longer needed, we take reasonable steps to delete or de-identify it.

7. Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure.

8. Children and Age Limits

The Site is intended for individuals 21+. We do not knowingly collect personal information from anyone under 21. If we learn we have done so, we will delete it.

9. Your Privacy Rights (U.S. State Laws)

Depending on your state of residence, you may have the right to:

• Access/Know the categories and specific pieces of personal information we have collected about you.

• Delete personal information (subject to permitted exceptions).

• Correct inaccurate personal information.

• Portability (receive a copy in a portable format).

• Opt out of: (a) sale of personal information, (b) sharing for cross-context behavioral advertising, and/or (c) targeted advertising.

• Appeal a decision on your request (e.g., VA and other states).

How to exercise your rights
Submit a request via Your Privacy Choices (link in our site footer) or email privacy@thewhiskylab.com. We will verify your identity and respond within the timelines required by law (typically 45 days, with extension where permitted). If we deny your request, you may appeal through the same channel; we will explain our reasoning and how to contact your state Attorney General, where applicable.

Authorized agents (CA)
If you use an authorized agent, we may require proof of your authorization and verification of your identity.

Opt-out signals
Where required (e.g., CA, CO, CT, NJ, DE on their respective effective dates), we honor browser-based opt-out preference signals such as GPC for the device/browser that sends the signal.

Financial incentives
If we offer a promotion or discount that could be considered a financial incentive under state law, we will provide the required notice describing the material terms and how to opt in/out.

10. International Visitors

The Site is intended for U.S. users. If you access from outside the U.S., your information may be processed in the U.S. and other countries that may have different data-protection rules.

11. Third-Party Sites and Retailers

Links, embedded checkout, and other third-party features are governed by the third party’s terms and privacy policies. Review those policies before transacting; we do not control their practices.

12. Contact Us

Questions or privacy requests: privacy@thewhiskylab.com
Opt-out/rights requests: Email us.